As the negative aura surrounding ‘Made in China’ label begins to waver off and many unique brands emerge, it is time for the fashion PR industry to acknowledge Shanghai alongside to its endless opportunities.
Although not part of the “Big Four” (New York, London, Paris and Milan), Shanghai is inevitably one of the most notorious rising stars on the global fashion horizon. Chinese designer more and more often gain recognition home and abroad. They often stare at worldwide fashion shows as well as the more local Shanghai Fashion Week. Although it has only sprouted in 2003 and is still seen as a secondary circuit, its growth is undeniable. In just five years, Shanghai Fashion Week has doubled in size and attracted tons of world wide brands.
This is due to Shanghai being the powerhouse of fashion in China, unlike the more conservative Beijing. Its modern and economic approach is precisely what fashion PR work best with, along the culture strongly based around the brands. With new brands popping up daily, a fashion PR company would always find its clients in Shanghai.
Already in 1930s Shanghai would be described as ‘Paris of the East’ and in past year we can see it retaining the title. According to Timothy Coghlan, founder and editor of The Maosuit, “One could say the general population is better dressed or even ‘fashion conscious’ in Shanghai”. And this is no wonder, if we take into consideration the fact China’s apparel market grows by 18% every year. What fashion PR companies should pay extra mind to is the fact the majority of sales happen in Shanghai.
The fashion industry in Shanghai is strongly supported by the local government, who encourage young designers to be creative and bold. This solid formation is what allows Shanghai to become a nest of radical ideas and fashion. In other words, the haven of fashion PR with boundless possibilities.
Favotell: Fashion PR in Shanghai and London
Being one of the first UK companies to recognize Shanghai’s undeniable excellence, Favotell has long established a strong relationship between two fashion capitals. Our offices in London and Shanghai allow us to build a cultural bridge between two countries and expand horizons and possibilities to our clients. Curious to learn more about our fashion PR company? Drop us a line!