You have just started your own business. The production or services you offer are close to none, the website is absolutely banging and those guys on the design team have sure made some miracles! However, you and your team are the only ones to acknowledge this brilliance yet.
Young companies always run into the issue of getting themselves seen. The market of today has most niches filled and the competition more often than not is overwhelming. If you lack ideas how to make yourself stand out on the arena of well established giants, a PR agency is what you need.
However, this is another well crowded market, thus the range of possible choices is more than just wide. To help you out, we have created a small list with tips to help when choosing your perfect PR agency.
1. Decide on your budget
PR agency is often a big investment. Chances are you are already aware of that, which is why you are here now, reading the tips to help you make up your mind. Different firms offer different rates, based on popularity and size of a team, thus it's always better to estimate your funds prior to signing a contract. Once it's done, you can start checking prices on the market. If you are through with that, feel free to request a quote from Favotell.
2. What is the result you want to achieve?
Before you dive into the world of quotations and price comparisons, think through what is your goal. Are you B2B or B2C? Do you want a word about your business to appear in press or would you like something as grand as a tube advert? Determining what you are after will narrow down the search for most firms have specific fields they cover. For example, at Favotell we are focusing on art and design, so if you're looking towards promotion your new collection, you're at the right place!
3. Do they have testimonials?
It is very important a PR agency to be able to provide evidence of previous success. Check their website for testimonials, read through what past clients have to say. Remember, if a PR agency has bad reputation, the odds are it is well deserved. On the other hand, don't disregard them if there are couple of negative reviews. It means the firm isn't trying to hide it, thus expresses one of the traits you want to see - transparency.
4. Do they understand your goals?
Once you find the PR agency you would like to work with, make sure you are on the same page. Nothing can be as discouraging as having a clash of visions, so this better be confirmed at the early stage. Request the firm to provide you with a sample they think would be relevant to your business. Even if it's not what you are looking for, don't dismiss the agency just yet - discuss it with them and you are likely to come up with a compromise. Sometimes agreement cannot be reached, thus we suggest you liase with several firms at the same time.
5. Are you excited to work with them?
The golden rule of working with a PR agency is to establish a connection. Get to know the team, not just what