It’s not a secret influence of a China market is rapidly spinning out of control and gradually taking over the world. Seeing things for what they are, most Western brands are trying to enter the game. A swiftly changing digital and marketing landscape of the Eastern giant offers great opportunities, yet it also raises many questions. In this article we will cover 10 things you need to know about China market before you make a grand entrance.
1. Big cities vs urban cities
It is self explanatory that establishing a brand in a major city would lead to a bigger success. However, it must not be forgotten that China market it heavily saturated as it is. Therefore, for a non-native brand will find itself struggling to stand out. Urban lower-tier cities, on the other hand, are easier to blend into. It is also predicted that it’s the lower-tier cities that will become the wealthiest consumer in the upcoming decade.
2. Fifteen seconds of fame
While Western world is obsessed with Instagram stories and TikTok, China has its own apps. In fact, short video marketing is a huge thing now. Major companies such as Tencent and Tudou invested millions into building new short video communities. China market has grown so fond of short videos that one of the apps, Douyin, is predicted to be the third must-have platform alongside to WeChat and Weibo.
3. You can't escape live streaming
Live streaming in China market is even bigger than it is in the Western world. Facebook Live, Periscope and IGTV have all appeared relatively recently, whereas in China live streaming has been a massive hype ever since 2015. To this day streaming culture is strong and favored by KOLs and some Western brands have already tackled it. For example, Victoria’