Globalization has long hit all aspects of our lives. Although influencer marketing has only become a thing recently, it fell for globalization nevertheless. This is why Chinese influencers, already big in their home country, are now in high demand worldwide.
However, even back home they are not cheap. In fact, they are even more of a luxury than ones in the Western world. On a big part that’s due to Chinese influencers existing for a longer time and having a bigger impact on their audience.
Also, let’s not forget that younger Chinese consumer are increasingly interested in international brands. Seeing their idols wearing overseas designer works can sure boost the sales. In case you are looking to expand to China, you will inevitable run into a need of using influencers. For that reason, we have handpicked 6 top female Chinese influencers that are worth your investments.
1. Yang Mi
Although originally an actress and a singer-songwriter, Yang has been listed as a number one luxury spending influencer by