Being the second largest search engine in the world, Youtube is a platform everyone knows of. Rich on content, it is often seen as a source of fun and entertainment. However, it is a search engine nevertheless and every PR company should view it as one.
Similarly to the number one engine and Youtube’s parent Google, Youtube heavily relies on SEO optimization. In fact, updated meta-tags and keywords can revive a video that’s long been lost in the sea of others. This gives a PR company an opportunity to gain visibility to the existing videos of a client instead of asking for new content.
However, depending on its profile and services, a PR company may sometimes need to provide video content themselves. There are certain rules to follow to maximize Youtube success. According to Nati Katz, director of global agency Burson-Marsteller’s technology practice, the video of highest quality must not be longer than 5 minutes. Due to limited time frame for sending out a needed message, video needs a lot of planning and an accurate script.
The most important fact should be the content’s relevance and importance. If assumed that the PR agency does not produce video content frequently, it be time consuming. The issue is that while touch ups and best quality are vital, the video needs to be timely. If the team spends a month on a video, regardless its great quality, it might no longer be relevant.
A PR company should keep in mind that video is the main medium for conceptualization. The biggest success lies within human-interest perspective content, but also the details. Design of one’s channel plays a big role. Thus it is important to invest some time into setting a right avatar, header and an individual thumbnail to every video.
Youtube is a platform that attracts different kinds of people – retail shoppers, information seekers and other groups. This make the video search engine especially useful for a PR company of any profile. Another of the benefits would be the embedding function for every video, allowing a PR company to embed the video into digital press releases. Atop of that, Youtube is great for tracking ROI. Visits to a channel can show the overall popularity of the brand.
Favotell – Fashion and Art PR Agency in London
At Favotell we work around the clock to give our clients the exposure they deserve. Our energetic and innovative team is ever full of surprises and keeps eyes open for every industry trend. Being based between two fashion capitals, London and Shanghai, we have access to even more platforms. Intrigued? Drop us a line!