In recent years, fashion in Korea has greatly evolved as well as gaining inspiration from the West. Currently, South Korea maintains a unique fashion style that has become an acknowledged influence in worldwide trends. Korea has raked in billions from its myriad pop-cultural exports to the west; its music, television, technology and beauty exports are responsible for spawning some of the most infectious cultural trends in the EU today. The West is much more open to new brands in this generation, Korean designers are encouraged to widen their career in the U.K. and in European Fashion Weeks such as London, Milan and Paris, which are the most iconic in the world with all the right guests including press, buyers and celebrities which can make a brand thrive. We have interviewed Korean designers on this topic, their Korean influence and the Asian/European fashion worlds...
FAVOTELL always enjoy getting to know new and fresh designers from all over the world. We caught up with a Korean student who studies fashion in London, raising the question of why Korean designers are hesitant to step out of the Korean market? She stated Korean designers are not provided with the knowledge of how big the market is outside of Korea and most are worried about how costly it would be.
With this in mind, we have interviewed Youji, a Korean designer and founder of her fashion brand Rieul, who took part in FAVOTELL’s London Fashion event this July. This is a great opportunity for Korean designers, who are thinking of branching out their brand outside of their comfort zone and learn from Youji’s own experience in London.
Check out RiEul's designs at: www.ri-eul.com