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Craig David x Selfridges

August 18, 2017


The life-long relationship between music and fashion has continued with British singer, Craig David’s latest capsule collection for Selfridges. The collection itself is inspired by David’s music, so is in a sense a throwback collection, however seems to embody a level of modernity.


Casualwear, such as jeans, t-shirts, hoodies and sweatshirts have always been staple items in everyone’s closets, but have become even more so in recent years. Thanks to collections such as Kanye West’s Yeezy and Vetements’s style of clothing, the blank canvas approach to casualwear has become a more common way of expression. David’s designs reference influential songs from his career, such as Walking Away and 7 Days, as well as an older, classic album, Born To Do It and the more recent, Following My Intuition.


Not only does this collection reference David’s musical background, but there is also a sense of garage culture, or rather, garage music, being entwined. David represents his background through graffiti-styled lettering, the idea of different styles of lettering representing different facets of culture, and styles is central to this collection, and within fashion, through brands such as Off White and Frank Ocean, wearing an antidiscrimination t-shirt worn at the Panorama music festival, stating “Why be racist, sexist, homophobic or transphobic, when you could just be quiet”. More and more statements and cultures are being represented simply, but effectively through plain casualwear garments. In this regard, David’s collection stays true to his musical background, but also his cultural background. Authenticity is what stands out about this collection, and about David himself.  

As well as being a nostalgic cultural and musical collection, the bright colours used within the collection, such as turquoise and pink contribute towards being a distinctive and recognisable aesthetic. The inclusion of neutral colours, such as beige and white, gives an element of balance to the collection. With Patone’s Colour of the Year 2017 being Greenery, the idea of incorporating bright, more vivid garments with neutral colours, creates a sense of balance.


The collection is available at Selfridges stores in London, Birmingham and Manchester, as well as online now: http://www.selfridges.com/GB/en/cat/craig-david/