Clothes – they’re the pieces that are, most often, the foundation for a look, a mood, a style. Whether your intention is to make a statement or to possess your own style and blend into a crowd, clothes provide a clear avenue for this. FAVOTELL’s fashion feast event showcased a variety of different brands with specific aesthetics. With a range of cultures and attitudes, each brand contributed a sense of originality towards the event. Brands such as the newly established womenswear and menswear brand, Rieul bringing a taste of Korea were present. Also making a statement, were the powerful, elegant and feminine designs of Lonseluet. A few beautiful, flowing and simplistic pieces from Lecrescendo also created an impression on the guests attending.
The designers behind Rieul, Kim Jong Won and Yoo Ji Yeon launched the brand in March 2017. The current concept of their designs are to modernise the traditional Korean dress, Hanbok. In creating their debut collection, Won and Yeon focused on the colours, patterns, embroidery and dimensions found in a traditional Hanbok and created slim line designs, built for the 21st century. There is a sense of innovation involved within the concept behind the brand, with pieces from their debut collection possessing traditional patterns and designs and inverting them to become more minimalist. Rieul is a brand which represents a perfect balance of traditional and modern, Korean and Western.
Lonseluet is a contemporary womenswear brand, which launched in 2014 by Designer Toyan Oriogun. Specifically focused on designing bespoke evening/occasional wear, Oriogun’s designs are created with women empowerment, culture and elegance in mind. There is a duality present within Oriogun’s designs – delicate, but bold, powerful in an understated manner. Made for women who stand out from the crowd, there is a sophistication and femininity attributed to Oriogun’s designs. Lonseluet has continued to rise and gain exposure in publications, such as Vogue Italia and Oxygen Magazine.