1.What did you want to be when you were a child?
I wanted to be a painter. Of course I loved drawing, and I drew well. Also I wanted to have a job making something with my hands. It was really fun when I was sewing something. When I was 5 years old, I made really huge socks for Santa Claus. I remember that my parents were pleasantly surprised.
2.Can you tell us a bit about yourself and how you got into fashion and art？
As the meaning of VLEEDA is Very LEEDA (my English name), I can talk about myself well. I prove my presence through my artwork and fashion design. And I felt the most self-esteem felling when I create visual thing reveal my emotion. So I decided to study art and fashion together! And I studied at the school in Korea which is most famous for art.
3. Your clothes are mostly like printing elements, why do you like it? Any specific reason?
As mentioned above, I wanted to be a painter. And I also wanted to draw my creation on my clothes design. So, I decided to make a “real” artwork once in a year, and recreated it in clothes with printing skills.
4. Where do you get your inspiration? Can you tell us more about your latest collection and introduce us your creating sequence?
I get inspiration from my feeling and emotion when I create. I focus on the emotional feeling that feels most strongly at the time. For example, in 17SS season, I made a huge ICARUS sculpture. (ICARUS from the Greek mythological figure) Because I thought I would fall down if I had a greedy mind when operating the brand. (like an ICARUS)
While the sculpture itself is mostly white and cream-colored – its depiction of melting wax recreating the tragedy of the Greek mythological figure – the clothes stay away from dark territory and instead embrace color, focusing on the color of glinted feather in the sunlight.