Private label LECRESCENDO started from its eponymous capsule collection accomplished by creative director Selene Guo for her senior thesis in Parsons. Later on Selene debuted the brand's official first collection with her Resort2017 season. The brand was conceived with a lifestyle in mind: Fine clothing makes poetic connection with life. Now this new label has continued to expand upon its core tenets of applying its own narrative into clothing and accessory.
Each LECRESCENDO collection springs from a foundational concept, with the understanding of clothing as a part of an individual, both physically and spiritually , and the pursuit of the contrast of soft and strong energy in Selene's thoughtful designs as she creates unique, but wearable pieces meant to become mainstays in a woman's wardrobe.