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The brand name WHISPTOPIA, a compound word of “whisper” and “utopia”, means the good vision expressed between people with special or intimate relationship. Each collection will have specific story content, and different series of stories will be structured upon people from various cultural backgrounds and ages.

The brand style expresses a fusion aesthetic of classic and modern, low-key but with rich details, based on a story of fantasy and fictitious, presenting the product with the romantic design language and original printing design. So the brand uses mottled colors in printing design, especially in the first series, which included many elements of jungle plants, flowers and animals.